We're so excited to share our very first press mention in the May Issue of Mpls.St.Paul Magazine!
Still pinching myself that we got our first press mention and that it is such an amazing one to boot! Here are the details on how this happened.
Just weeks after we launched Relamp I went to a Media class for small business owners put on by LAB MPLS (check them out if you're in the Minneapolis area) and led by Allison Kaplan. I knew she was the shopping and style editor at the magazine, but didn't realize what a pillar she is in the small business community in Minnesota. I was so fortunate to be sitting front and center in the class.
I brought along a few light bulbs, like I always do, and took the opportunity to show them to her. A phone interview, photo shoot, and fact check later and this showed up:
I literally gasped when I saw this beautiful full-pageshot by Michael Hendrickson! It features our Geometric, Clouds and Chevron Printed Light Bulbs. The fixture was made my Michael himself, using parts he found at Mohn Electric in Minneapolis.
After a little dance party, we commemorated the milestone with a family picture and then I traveled all over the twin cities, opening the magazine to our page ;)
This mention introduced many people to our light bulbs in such a wonderful way. Here is one email I got the other day that sums it all up so perfectly.
"Rarely do I look through a magazine and say, 'she will absolutely love those' and place an order. This was one of those rare times. She loves them and they are absolutely beautiful" - David, Minneapolis
Thank you so much to the whole Mpls.St.Paul team!!
> View the article online